Two forces.
One team.

Trained as a professional accountant, Eliza has decided to embark her career in the field of market research. With her talent in managing numbers, Eliza has quickly risen to the leadership positions for major research institutions including Synovate (Greater China) and GfK (Hong Kong and Taiwan).

Before taking on the position of Co-CEO at MaLogic, Eliza founded GMD (Go Much Deeper) with the determination to re-define the strategic role of research with the deployment of technology and big data.

Prior to her 20 years of market research experience, Eliza has built up a strong credentials in the retail sector mainly focusing on luxury brands including Christian Dior Fashion, MCM, Bottega Veneta and Kenzo.

Eliza has been actively involved in The Samaritans in HK and put her persuasion in use for a different cause.

Dr. Royce Yuen is the Co-Founder and Co-CEO of MaLogic. He is also leading the Branding and Marketing Practice for the group.

Previously Dr. Yuen was the Group Chairman of Ogilvy in Hong Kong and Southern China. In his capacity as the Chairman of the HK4As, Dr. Yuen was acting as the spokesperson for the creative industry from 2005 to 2010.

Dr. Yuen is a Professor of Practice and has been lecturing MBA programs across Mainland China and Hong Kong for over 15 years.

Dr. Yuen was a Council Member of The HK Trade Development Council (2009 – 2015) and The HK Academy for Performing Arts (2010 – 2016). He is a member of the Advisory Committee on Arts Development (ACAD) and a Vetting Committee Member of the SME Development Fund and BUD Fund. Previously, he has served as Advisory Committee Member for the ICAC, HK Museum, CEDB and the Education Bureau.

Besides, he is also the Vice-Chairman of Plan International (HK) which is an NGO focusing on helping children to obtain their basic rights.

Dr. Yuen received the “HK Top 10 CEO” award organized by Metro Radio in 2007, appointed Justice of The Peace by the HKSAR in 2010 and conferred with University Fellowship by The Hong Kong PolyU in 2015.

With her more than 30 years of solid market research experience, Jennifer possesses a broad range of knowledge and expertise in the research industry. Jennifer`s sector specialities include IT, Telecom, FMCG, Personal Care, Durable Goods and Automotive.

Jennifer has rich experience in dealing with marketing and business issues including new product development, consumer motivation research, advertising evaluation, customer satisfaction as well as branding and communication. She is well known for capturing complex conceptual ideas and translating them into effective business solutions.

Apart from conducting research in Taiwan and China, Jennifer has also managed international research initiatives across different countries in Europe, US and Asia.

Jennifer used to work in Ipsos as Managing Director of Innovation & Forecasting (China), Synovate as Managing Director of Consumer Goods (Greater China), Oracle Added Value as Managing Director (Beijing Office), Nielsen as Executive Director of Customized Research (Taiwan), GfK as head of Taiwan Office (Customized Research ).

More than 20 years’ experience of market research and consultancy in the automotive industry.

Previous roles include Ipsos Global Head of Automotive Center of Excellence, Synovate Automotive Managing Director Greater China, TNS Director for China and North Asia.

Over his career, he has put focus on consumer decision processes, looking at the entire purchase journey – from product innovation, brand, communications, and dealer service, to customer experience. He advises automotive clients on opportunities from consumer attitudes and behaviour for their business operations.

Originally from Austria, Klaus has lived and worked in Germany, France, UK, and China.