We conduct customized research projects that help corporations to identify key challenges as well as untapped market opportunities. With our research and branding teams joining force together right from the beginning, we are able to dig up the most relevant business and consumer insights and then translate them into viable business ideas to facilitate both defensive and offensive marketing planning.
By employing cutting-edge technology throughout the process of research design, fieldwork and analysis, we are able to provide accurate and dynamic information to cater for the most demanding research task.
We conduct both quantitative and qualitative research programs and apply most updated methodology whenever appropriate:
Qualitative studies - Focus Group Discussion, In-depth Interviews, Ethnography, In Home Visit (IHV), Online Focus Group/ Discussion Forum, Community Panel
Quantitative studies - Online Survey (in house server), WeChat/Mobile Survey, Central Location Test, Product Placement
Our professional team has proven track record in delivering various types of research and services - Market Entry studies, Habit & Practice studies, Usage & Attitude studies, Emotional Driver Segmentation, Concept Test, Product Test, Sales Forecast, Emotional Sensor Advertising Pre/Post Test, Brand Audit/Tracking, Customer Satisfaction, Mystery Shopper Studies, Customer Journey Audit, Eye Ball Tracking Shopping Behavior Studies, Various Marketing and Business Strategy Workshop.