Big Data / 22 January 2018
How to use Big Data to build Strategy
Big Data could be used to find out the “facts” and help to set your corporate strategy systematically
Through Big Data, we understand customers profile through both online and offline shopping pattern. How can we make use of this information to increase our sales?
Big Data would be used to pick a retail location, and how that can shape the expansion strategy.
Big Data can support business to gather information about different media exposure, including KOL and whether we are over or underexposed in different channels.
Investment in IP needs a lot of fact findings; Big Data can generate historical data on preference, and use modeling to forecast the potential revenue for a new IP. A combination of market research and Big Data model will be shared.