Big Data / 3 December 2017

Talk on “China Marketing” to HKU’s MBA

Eliza was invited as guest speaker to deliver a talk on “China Marketing”.

During the presentation, Eliza highlighted 5 market developments that will have a direct and major impact on most businesses:

  1. Increasing sphere of influence by female at both workplace and home.
  2. Rise of nationalism leading to more open-mindedness of accepting China brands.
  3. A new wave of individualism popularized by social media.
  4. New definition of success driving self-improvement of affluent individuals.
  5. Self-consciousness about sustainable health and wellness.

For those who are interested to obtain a summary of Eliza’s presentation, please write to


by Admin

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#Bigdata #chinabrands #chinamarketing #hkumba


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