Automotive and New Mobility / 20 February 2019
What happens beyond the headlines
China’s car makers have arrived at eye level with international car brands. Without fanfares, they sold close to a million New Energy Vehicles to Chinese customers in 2018, contributing over 4 percent of total passenger vehicle sales.
Market Research / 4 September 2017
Listening as the path to insights
Insights are original discoveries about the fundamental feelings, needs and motivations of people – and the tension points in their life. Insights are almost about always emotionally-based latent needs. Reinforce or re-position the brand to meet the needs in innovative ways. When was the last time you talked with and listened to your customer