Automotive and New Mobility / 26 March 2019
One of the advantages to be a niche brand is that you mostly cater to a group of enthusiasts; in other words, to hard-core fans who strongly support the brand and supposedly are more forgiving than ordinary consumers when it comes to flaws of any kind. This appreciation seems to be constant in Tesla’s go-to-market
Automotive and New Mobility / 20 February 2019
What happens beyond the headlines
China’s car makers have arrived at eye level with international car brands. Without fanfares, they sold close to a million New Energy Vehicles to Chinese customers in 2018, contributing over 4 percent of total passenger vehicle sales.
Market Research / 4 September 2017
Listening as the path to insights
Insights are original discoveries about the fundamental feelings, needs and motivations of people – and the tension points in their life. Insights are almost about always emotionally-based latent needs. Reinforce or re-position the brand to meet the needs in innovative ways. When was the last time you talked with and listened to your customer