- Automobile Industry Expert
Chong was the Senior Corporate Director at Dah Chong Holdings responsible for overseeing the automotive (Audi, Bentley, Honda, Nissan, INFINITI, MAN, DAF and Sinotruk) and luxury yacht businesses. Prior to that, he was the Managing Director of Wallace Harper as well as the Vice-Chairman of the Dealers’ Advisory Board for Ford Motors.
In 2013, he led the Bentley business in China to achieve world-wide number two in sales. He was named CEO of the year by the Capital Magazine in the same year. Chong was also the Chairman of the Hong Kong Motor Traders’ Association for three consecutive years.
Chong graduated from McGill University with a Bachelor of Social Work degree and also attended its MBA program.
With a heart to serve its customers as well as the community, Chong was also the CEO of the Hong Kong Breast Cancer Foundation.
- FMCG/Retail Expert
Philip needs no introduction in this region. Formerly as the Head of Asia for Ferrero, Philip led his team to build Ferrero Rocher as the leading brand in the gift-giving confectionery market across Asia. Specialised in the FMCG sector, Philip has extended his expertise to cover a wide spectrum of industries including technology, energy and retail. As a successful businessman himself, Philip is providing advisory service to corporations at the board level.
- Media Research Expert
- Entertainment Industry Expert
Steve has worked on the client, advertising agency, media owner and market research sides of the business, based in the UK, Australasia, and Asia Pacific. He has developed entirely new services for sectors such as the Internet, and built a number of the world’s largest multi-regional syndicated media surveys which are the sole currencies for affluent audiences in the regions where they are conducted.
His experience includes all forms of media research, consumer behaviour, segmentation, brand health, loyalty, ethnography, quantitative and qualitative research. Steve works with a number of world’s largest future-facing organisations in the internet, social and media areas to provide innovative advice.
Steve built the PR profile of Synovate in Asia Pacific as a deliberate strategy to increase its visibility and to become one of the best known market research companies in the world. Steve judges local and international creative awards, and his teams have won awards at the MediaWorks international pitching competition.
His marketing and research experience spans over 40 years, with the past 25 years based in Hong Kong and focused on media research at local, regional and international levels. He is particularly focused on the discovery of new insights into the relationship between media and its audiences, and how digital technology will influence the future of advertising. Steve is a frequent, high profile public speaker at major international events. He holds an MA at Oxford University.
- Corporate Culture/Training Expert
- Beverage industry Expert
Simon has over 35 years of management experience in the world’s top MNCs from global headquarters, local operation to cross country programs. He was Executive Director managing Global Corporate Culture, Sustainability and Leadership Development for a British listed company and was chairman or board member of five JVs before retiring in early 2016.
He is a consultant for Corporate Culture Development, an executive coach, a leadership program designer/facilitator and an MBA professor. He is an expert in developing corporate culture, changing mindset and building multi-cultural teams in organizations.
Mr. Yip has been facilitating leadership programs and coaching business leaders for over 15 years. He designs programs on corporate culture, organization development, business ethics, leadership and communication.
Simon is an MBA professor for the HeNan University of Technology, an adjunct professor of the Open University of Hong Kong and a mentor for post graduate students of the Xian Jiao Tong University and Sun Yat Sen University in GuangZhou, China. He is a supervisor for master degree students at the London Middlesex University HK hub.
Professor Yip lived in China for over 15 years, was awarded the Yellow River Friendship Award by the Governor of HeNan (equivalent to the Bauhinia Medal in Hong Kong), named Honorary Citizen of the LuoHe city, won the National CSR award by the China Beverages Association and a finalist of the HeNan 10 Good-Heart Persons Election.
- Banking and Finance Industry Expert
With a banking career of over 25 years, Annie is a seasoned Business Head and marketer. Her experience spans across the disciplines of strategy development, marketing, branding, customer segmentation and sales leadership.
Annie was the Managing Director and Acting Head of Consumer Banking at DBS Bank. She steered an impactful launch of the rebranding of DBS Bank in 2003, both internally and externally; staging a strategic platform for future business growth. Annie spearheaded the affluent segment strategy in Hong Kong, contributing to 70% of the fee income business, forming a blueprint for regional markets in mainland China, Taiwan and Singapore.
Prior to these roles, she built her bank marketing background with Standard Chartered Bank and Hang Seng Bank.
From 2010, Annie headed the Customer Management of Owners and Members segment at the Hong Kong Jockey Club, enhancing the racing business results and transforming customer experiences.
Annie is a passionate marketer and practitioner of data and insight-led strategies. She graduated as Bachelor of Marketing, Business Administration from the University of San Francisco.
- Qualitative Research Expert
- Healthcare Industry Expert
Jerry has over 15 years of extensive experience in Qualitative Market Research both on the agency side and client side in Asia Pacific covering Cosmetic & Skincare products, Fashion-related industries, Pharmaceutical Industry, Telecom, Liquor & Tobacco, Automotive and FMCG sector.
Jerry holds an MA & MPhil in English Literature from the University of Warwick (UK) and an MA in Media & Communications from Goldsmiths College, the University of London (UK).
Jerry has an abundant career track record including being a university lecturer, journalist for the leading English Newspaper in Taiwan, Regional Brand Manager for the Waterford Wedgwood Group as well as heading up the qualitative research in Nielsen Taiwan, RI in Hong Kong and Synovate China. In addition to research, Jerry retains his own newspaper column where he shares his observations and thoughts on people and the world on a regular basis.
- Automobile Industry Expert
After spending more than 30 years in the automotive industry, Leonard understands inside out of the consumer expectation throughout the journey of making high involvement purchase.
Prior to joining MaLogic, Leonard has held leadership positions in the business operations for different automotive brands, including Infiniti, Suzuki, Mitsubishi, Land Rover, Ford and Smith Electric Vehicles. His extensive experience in business strategy, operations, sales and marketing is highly transferable to other premium sectors.
Klaus has over two decades experience of market research and consultancy in the automotive industry. He lived and worked in various European countries, and has spent more than 10 years in Shanghai where he successfully led client service teams across China. He held regional and global senior management roles at TNS, Synovate and Ipsos. Klaus has served most automotive OEM’s and suppliers worldwide across a wide spectrum of research areas. He is passionate about advising clients on implications of consumer motivations and behaviour for their business performance improvement.