- Quantitative Research Expert
- Head of Taiwan Office
With her more than 25 years of solid market research experience, Jennifer possesses a broad range of knowledge and expertise in the research industry. Jennifer's sector specialities include IT, Telecom, FMCG, Personal Care, Durable Goods and Automotive.
Jennifer has rich experience in dealing with marketing and business issues including new product development, consumer motivation research, advertising evaluation, customer satisfaction as well as branding and communication. She is well known for capturing complex conceptual ideas and translating them into effective business solutions.
Apart from conducting research in Taiwan and China, Jennifer has also managed international research initiatives across different countries in Europe, US and Asia.
Jennifer used to work in Ipsos as Managing Director of Innovation & Forecasting (China), Synovate as Managing Director of Consumer Goods (Greater China), Oracle Added Value as Managing Director (Beijing Office), Nielsen as Executive Director of Customized Research (Taiwan), GfK as head of Taiwan Office (Customized Research).
CEO - Media Division
With his exceptional track record in managing sizable media business for both multinational and Chinese conglomerate, Leo is leading the Media practice at MaLogic.
Prior to joining MaLogic, Leo was the CEO of Mindshare Greater China and then CEO of Modern Media Group with the responsibility of overseeing a team of over 1,000 staff members. Leo played an instrumental role in the successful listing of Modern Media on the main board of the HK Exchange in 2009 and after that continued to drive the business growth of the group in the CEO position for close to 10 years, during which he was directly involved with numerous business innovations and acquisitions.
Leo is committed to create industry breakthrough with the deployment of the latest technology and to position media as an integral part of MaLogic’s total intelligent business solution.
Leo has earned a Master’s Degree of Business Management from The Queen’s University of Brighton in U.S.
Mac has extensive experience in enterprise level software product development and
project implementation. He is a highly skilled software architect designer and developer.
Mac has significant experience leading software teams, and has been responsible for the
overall project management and product development cycle for leading edge technology
Prior to joining MaLogic, Mac was the Technology Director and Chief Software Architect for
Think Group and TradeCity which specialized in Java enterprise software development, leading a team of fifteen developers.
Mac received a bachelor’s degree and a Master’s in Philosophy in Information and
Engineering from The Chinese University of Hong Kong.
- Media Research Expert
- Entertainment Industry Expert
Steve has worked on the client, advertising agency, media owner and market research sides of the business, based in the UK, Australasia, and Asia Pacific. He has developed entirely new services for sectors such as the Internet, and built a number of the world’s largest multi-regional syndicated media surveys which are the sole currencies for affluent audiences in the regions where they are conducted.
His experience includes all forms of media research, consumer behaviour, segmentation, brand health, loyalty, ethnography, quantitative and qualitative research. Steve works with a number of world’s largest future-facing organisations in the internet, social and media areas to provide innovative advice.
Steve built the PR profile of Synovate in Asia Pacific as a deliberate strategy to increase its visibility and to become one of the best known market research companies in the world. Steve judges local and international creative awards, and his teams have won awards at the MediaWorks international pitching competition.
His marketing and research experience spans over 40 years, with the past 25 years based in Hong Kong and focused on media research at local, regional and international levels. He is particularly focused on the discovery of new insights into the relationship between media and its audiences, and how digital technology will influence the future of advertising. Steve is a frequent, high profile public speaker at major international events. He holds an MA at Oxford University.
- Media Planning Expert
With over thirty years of experience in the advertising and media industries, Kitty has extensive track record of developing businesses, creating systems, and building teams. As the former Managing Director of Southern China & Key Accounts of Eastern China for Carat, Kitty is an expert in media planning. She will be responsible for channel planning by optimizing the integration of online and offline communication platforms for clients.
- Corporate Culture/Training Expert
- Beverage industry Expert
Simon has over 35 years of management experience in the world’s top MNCs from global headquarters, local operation to cross country programs. He was Executive Director managing Global Corporate Culture, Sustainability and Leadership Development for a British listed company and was chairman or board member of five JVs before retiring in early 2016.
He is a consultant for Corporate Culture Development, an executive coach, a leadership program designer/facilitator and an MBA professor. He is an expert in developing corporate culture, changing mindset and building multi-cultural teams in organizations.
Mr. Yip has been facilitating leadership programs and coaching business leaders for over 15 years. He designs programs on corporate culture, organization development, business ethics, leadership and communication.
Simon is an MBA professor for the HeNan University of Technology, an adjunct professor of the Open University of Hong Kong and a mentor for post graduate students of the Xian Jiao Tong University and Sun Yat Sen University in GuangZhou, China. He is a supervisor for master degree students at the London Middlesex University HK hub.
Professor Yip lived in China for over 15 years, was awarded the Yellow River Friendship Award by the Governor of HeNan (equivalent to the Bauhinia Medal in Hong Kong), named Honorary Citizen of the LuoHe city, won the National CSR award by the China Beverages Association and a finalist of the HeNan 10 Good-Heart Persons Election.
Executive Director - Bangkok
- Corporate Strategy Expert
- Head of Thailand Office
Wilson is one of Asia’s foremost management and marketing professionals. His distinguished career and expertise spans over 30 years on strategic planning, brand marketing and corporate management disciplines.
Since the past decade, his professional concentration is on corporate renewal, market entry and strategic growth facilitation serving commercial enterprises and the investment community.
He is a co-founder of The Gravitas Partnership consulting group in 2002, and was the former CEO of Lintas Advertising in Hong Kong (now Lowe Worldwide) prior to that. He was also the Chairman of Storm Communications, a leading independent marketing agency group in Asia; and had also held senior management positions with global agency groups including BBDO, Saatchi & Saatchi, FCB etc.
At Malogic, he is charged with the responsibility to develop the ASEAN markets, as well as heading the Malogic Ventures projects. He is concurrently the CEO of THB Management Limited, a strategy advisory firm bridging Thailand and China business opportunities.
General Manager - Beijing
- IT Expert
Hocking holds more than 10 years of experience in the wholesale/retail industry and close to 5 years in market research. He specialized in formulating business intelligence, database & programming.
His key responsibility is to build the internal MIS infrastructure by blending technology with research. In addition, he will be leading the development of BIG DATA applications for various industries. Before joining MaLogic, he worked in Heineken, Swatch Group, W.W. Grainger Inc. and Synovate (now Ipsos).
- Data Science Expert
With long time experience in market research industry, David involved in data analysis & market analysis of all kinds of projects, including car clinic, brand analysis, product test, loyalty, price test, segmentation, media research, etc.
David had worked in Synovate & Ipsos for more than13 years. Apart from the technical work in data analysis field, David was also responsible for department building and management in both local and national levels, and involved in strategic planning for Greater China. He moved to Decision system in 2011 which enable him to be well equipped with statistics/modeling analysis skills.
From 2012 to 2015, David was Digital Information & Data Integration Director in Gfk, he was also the market science head of Gfk Great China, in charge of data analysis and provide solutions for market research.
In 2016, David joined Diagaid as Product Management Director, in charge of the analysis product design, management and implementation.
Rich experience in modeling and market analysis in the brand Equity, satisfaction, price positioning, product line optimization, market segmentation and U&A research aspects.
Managing Director - Hong Kong
- Media Research Expert
Johnny is a renowned figure in the research field and has worked on both client and agency sides. He has served in senior leadership positions in Nielsen and ORC. He has tremendous experience for various industries including FMCG, Liquor, and Automotive etc.
Johnny has also possessed strong finance background, having worked in Citibank and HSBC plus Alpha Wealth Limited, all supported him with special insights for the finance sector which is a key pillar of the HK market.
Johnny is in charge of Hong Kong and Asia markets. He will be providing a guiding role in all quantitative projects.
General Manager - Shanghai
- Quantitative Research Expert
Eric has more than 13 years of experience in Market Research industry, and 6 years of project coordination across global, during this period he was in charge of different kinds of projects.
He had worked from basic level in Market Research industry. He has rich experience on all project process, from execution, data collection, data process and analysis. He is good at handling different type of quantitative projects such as U&A, Brand evaluation, AD tracking, Brand image and positioning, CRM and consumer behavior etc.
Within years of research experience, he is very familiar with client`s needs, no matter Retail, FMCG, Technology or Service industries etc. He insists on exceeding standard requirement which helps client to get the most authentic and valuable data.
Eric can understand client`s needs and provide the relevant solutions.
- Qualitative Research Expert
- Healthcare Industry Expert
Jerry has over 15 years of extensive experience in Qualitative Market Research both on the agency side and client side in Asia Pacific covering Cosmetic & Skincare products, Fashion-related industries, Pharmaceutical Industry, Telecom, Liquor & Tobacco, Automotive and FMCG sector.
Jerry holds an MA & MPhil in English Literature from the University of Warwick (UK) and an MA in Media & Communications from Goldsmiths College, the University of London (UK).
Jerry has an abundant career track record including being a university lecturer, journalist for the leading English Newspaper in Taiwan, Regional Brand Manager for the Waterford Wedgwood Group as well as heading up the qualitative research in Nielsen Taiwan, RI in Hong Kong and Synovate China. In addition to research, Jerry retains his own newspaper column where he shares his observations and thoughts on people and the world on a regular basis.
- Qualitative Research Expert
Christine began her career in marketing research industry in 1998. She had worked as manager in Operation Department for more than 10 years. She transferred to research department in 2011. Before join MaLogic, she worked in the famous research houses included TNS, Synovate & Ipsos.
Christine has handled in different types of projects included U&A exploration, brand positioning, concept evaluation ,product test , package test, AD research covering diversified industries - cosmetics, personal care, home care, Luxury goods, IT industry, food & beverage etc.
Christine has rich experience on understanding the local culture and exploring the insights from the consumers and can propose the actionable suggestion to the clients.
Senior Advisor - Data Science and Technical Modelling
- Data Science Expert
Dr. Lin is a world-renowned researcher and a well respected industry icon. He travels over 60 countries to provide marketing and research advisory work. He is the developer of BASES New Product Sales Forecasting System, the most frequently used New Product Sales Forecasting models in the world, currently with 65-70% market share. This model consists of hundreds of modules and thousands of formulas. He was the Vice Chairman of ACNielsen BASES, President of BASES International, Chairman & CEO of Burke International of New York, Inc, President of Burke European Research Centre, President of Burke Consulting & Analytical Service and Vice President of Booz-Allen & Hamilton. He has published more than 50 technical papers in the areas of statistics economics, advertising research and new product research. He is also a well sought after speaker/lecturer in academic and business conferences in the U.S., Europe, Asia and South America; as well as top schools such as Wharton (UPENN), Columbia University, Johnson (Cornell), Haas (UC Berkeley) etc.
Gavin Pommernelle is an executive coach and human resources consultant with extensive global leadership experience, adept at helping leaders and companies benefit from the inherent value of highly effective talent. Currently in the USA, he has gained deep insight into cultural and sector differences in talent management having been based in Asia, Europe and South Africa, and developing talent solutions in over 60 countries across professional services, healthcare, consumer goods, and other industries.
Notable accomplishments include: Facilitating a leadership team that added 70% business value through coaching, personal performance and team dynamics; increasing employee engagement scores by more than 15 index points through leadership coaching and talent strategies; and improved satisfaction scores for in-house HR partnership and services by 80%.
Recent client partnerships include the design / implementation of the career and reward framework for a fast growing Silicon Valley tech startup, the design of the support function structure in a top US hospital; organization strategy and board structure for a country-wide non-profit; and leadership development across a number of health-tech startups in partnership with their equity investors.
Gavin is a member of the International Coach Federation and accredited by the British Psychological Society. With an MBA from Heriot Watt University and executive programs including “Leading Strategy & Change” (Ashridge University) he has an effective and lasting impact on teams and organizations he works with.