Co-CEO - Hong Kong
Dr. Royce Yuen is the Co-Founder and Co-CEO of MaLogic. He is also leading the Branding and Marketing Practice for the group.
Previously Dr. Yuen was the Group Chairman of Ogilvy in Hong Kong and Southern China. In his capacity as the Chairman of the HK4As, Dr. Yuen was acting as the spokesperson for the creative industry from 2005 to 2010.
Dr. Yuen is a Professor of Practice and has been lecturing MBA programs across Mainland China and Hong Kong for over 15 years.
Dr. Yuen was a Council Member of The HK Trade Development Council (2009 – 2015) and The HK Academy for Performing Arts (2010 – 2016). He is a member of the Advisory Committee on Arts Development (ACAD) and a Vetting Committee Member of the SME Development Fund and BUD Fund. Previously, he has served as Advisory Committee Member for the ICAC, HK Museum, CEDB and the Education Bureau.
Besides, he is also the Vice-Chairman of Plan International (HK) which is an NGO focusing on helping children to obtain their basic rights.
Dr. Yuen received the “HK Top 10 CEO” award organized by Metro Radio in 2007, appointed Justice of The Peace by the HKSAR in 2010 and conferred with University Fellowship by The Hong Kong PolyU in 2015.
Co-CEO - China
Trained as a professional accountant, Eliza has decided to embark her career in the field of market research. With her talent in managing numbers, Eliza has quickly risen to the leadership positions for major research institutions including Synovate (Greater China) and GfK (Hong Kong and Taiwan).
Before taking on the position of Co-CEO at MaLogic, Eliza founded GMD (Go Much Deeper) with the determination to re-define the strategic role of research with the deployment of technology and big data.
Prior to her 20 years of market research experience, Eliza has built up a strong credentials in the retail sector mainly focusing on luxury brands including Christian Dior Fashion, MCM, Bottega Veneta and Kenzo.
Eliza has been actively involved in The Samaritans in HK and put her persuasion in use for a different cause.
Executive Director - Bangkok
- Corporate Strategy Expert
- Head of Thailand Office
Wilson is one of Asia’s foremost management and marketing professionals. His distinguished career and expertise spans over 30 years on strategic planning, brand marketing and corporate management disciplines.
Since the past decade, his professional concentration is on corporate renewal, market entry and strategic growth facilitation serving commercial enterprises and the investment community.
He is a co-founder of The Gravitas Partnership consulting group in 2002, and was the former CEO of Lintas Advertising in Hong Kong (now Lowe Worldwide) prior to that. He was also the Chairman of Storm Communications, a leading independent marketing agency group in Asia; and had also held senior management positions with global agency groups including BBDO, Saatchi & Saatchi, FCB etc.
At Malogic, he is charged with the responsibility to develop the ASEAN markets, as well as heading the Malogic Ventures projects. He is concurrently the CEO of THB Management Limited, a strategy advisory firm bridging Thailand and China business opportunities.
- Quantitative Research Expert
- Head of Taiwan Office
With her more than 25 years of solid market research experience, Jennifer possesses a broad range of knowledge and expertise in the research industry. Jennifer's sector specialities include IT, Telecom, FMCG, Personal Care, Durable Goods and Automotive.
Jennifer has rich experience in dealing with marketing and business issues including new product development, consumer motivation research, advertising evaluation, customer satisfaction as well as branding and communication. She is well known for capturing complex conceptual ideas and translating them into effective business solutions.
Apart from conducting research in Taiwan and China, Jennifer has also managed international research initiatives across different countries in Europe, US and Asia.
Jennifer used to work in Ipsos as Managing Director of Innovation & Forecasting (China), Synovate as Managing Director of Consumer Goods (Greater China), Oracle Added Value as Managing Director (Beijing Office), Nielsen as Executive Director of Customized Research (Taiwan), GfK as head of Taiwan Office (Customized Research).
- Automobile Industry Expert
Chong was the Senior Corporate Director at Dah Chong Holdings responsible for overseeing the automotive (Audi, Bentley, Honda, Nissan, INFINITI, MAN, DAF and Sinotruk) and luxury yacht businesses. Prior to that, he was the Managing Director of Wallace Harper as well as the Vice-Chairman of the Dealers’ Advisory Board for Ford Motors.
In 2013, he led the Bentley business in China to achieve world-wide number two in sales. He was named CEO of the year by the Capital Magazine in the same year. Chong was also the Chairman of the Hong Kong Motor Traders’ Association for three consecutive years.
Chong graduated from McGill University with a Bachelor of Social Work degree and also attended its MBA program.
With a heart to serve its customers as well as the community, Chong was also the CEO of the Hong Kong Breast Cancer Foundation.
- FMCG/Retail Expert
Philip needs no introduction in this region. Formerly as the Head of Asia for Ferrero, Philip led his team to build Ferrero Rocher as the leading brand in the gift-giving confectionery market across Asia. Specialised in the FMCG sector, Philip has extended his expertise to cover a wide spectrum of industries including technology, energy and retail. As a successful businessman himself, Philip is providing advisory service to corporations at the board level.
Trained in multi-media design with an impressive portfolio of stunning design work, Tez has quickly risen to her leadership in the creative discipline and has held senior creative positions at various agencies.
Tez is a new breed of creative director who is able to translate brand proposition into different brand expressions including corporate identity, packaging design, advertising, digital UX and interior design. Tez has worked on numerous projects from new startups to blue chips, hence being able to master the subtlety that makes big difference by honoring the brand personality and heritage.
- Media Research Expert
- Entertainment Industry Expert
Steve has worked on the client, advertising agency, media owner and market research sides of the business, based in the UK, Australasia, and Asia Pacific. He has developed entirely new services for sectors such as the Internet, and built a number of the world’s largest multi-regional syndicated media surveys which are the sole currencies for affluent audiences in the regions where they are conducted.
His experience includes all forms of media research, consumer behaviour, segmentation, brand health, loyalty, ethnography, quantitative and qualitative research. Steve works with a number of world’s largest future-facing organisations in the internet, social and media areas to provide innovative advice.
Steve built the PR profile of Synovate in Asia Pacific as a deliberate strategy to increase its visibility and to become one of the best known market research companies in the world. Steve judges local and international creative awards, and his teams have won awards at the MediaWorks international pitching competition.
His marketing and research experience spans over 40 years, with the past 25 years based in Hong Kong and focused on media research at local, regional and international levels. He is particularly focused on the discovery of new insights into the relationship between media and its audiences, and how digital technology will influence the future of advertising. Steve is a frequent, high profile public speaker at major international events. He holds an MA at Oxford University.
- Media Planning Expert
With over thirty years of experience in the advertising and media industries, Kitty has extensive track record of developing businesses, creating systems, and building teams. As the former Managing Director of Southern China & Key Accounts of Eastern China for Carat, Kitty is an expert in media planning. She will be responsible for channel planning by optimizing the integration of online and offline communication platforms for clients.
- Corporate Culture/Training Expert
- Beverage industry Expert
Simon has over 35 years of management experience in the world’s top MNCs from global headquarters, local operation to cross country programs. He was Executive Director managing Global Corporate Culture, Sustainability and Leadership Development for a British listed company and was chairman or board member of five JVs before retiring in early 2016.
He is a consultant for Corporate Culture Development, an executive coach, a leadership program designer/facilitator and an MBA professor. He is an expert in developing corporate culture, changing mindset and building multi-cultural teams in organizations.
Mr. Yip has been facilitating leadership programs and coaching business leaders for over 15 years. He designs programs on corporate culture, organization development, business ethics, leadership and communication.
Simon is an MBA professor for the HeNan University of Technology, an adjunct professor of the Open University of Hong Kong and a mentor for post graduate students of the Xian Jiao Tong University and Sun Yat Sen University in GuangZhou, China. He is a supervisor for master degree students at the London Middlesex University HK hub.
Professor Yip lived in China for over 15 years, was awarded the Yellow River Friendship Award by the Governor of HeNan (equivalent to the Bauhinia Medal in Hong Kong), named Honorary Citizen of the LuoHe city, won the National CSR award by the China Beverages Association and a finalist of the HeNan 10 Good-Heart Persons Election.
- Banking and Finance Industry Expert
With a banking career of over 25 years, Annie is a seasoned Business Head and marketer. Her experience spans across the disciplines of strategy development, marketing, branding, customer segmentation and sales leadership.
Annie was the Managing Director and Acting Head of Consumer Banking at DBS Bank. She steered an impactful launch of the rebranding of DBS Bank in 2003, both internally and externally; staging a strategic platform for future business growth. Annie spearheaded the affluent segment strategy in Hong Kong, contributing to 70% of the fee income business, forming a blueprint for regional markets in mainland China, Taiwan and Singapore.
Prior to these roles, she built her bank marketing background with Standard Chartered Bank and Hang Seng Bank.
From 2010, Annie headed the Customer Management of Owners and Members segment at the Hong Kong Jockey Club, enhancing the racing business results and transforming customer experiences.
Annie is a passionate marketer and practitioner of data and insight-led strategies. She graduated as Bachelor of Marketing, Business Administration from the University of San Francisco.
General Manager - Beijing
- IT Expert
Hocking holds more than 10 years of experience in the wholesale/retail industry and close to 5 years in market research. He specialized in formulating business intelligence, database & programming.
His key responsibility is to build the internal MIS infrastructure by blending technology with research. In addition, he will be leading the development of BIG DATA applications for various industries. Before joining MaLogic, he worked in Heineken, Swatch Group, W.W. Grainger Inc. and Synovate (now Ipsos).
- Data Science Expert
With long time experience in market research industry, David involved in data analysis & market analysis of all kinds of projects, including car clinic, brand analysis, product test, loyalty, price test, segmentation, media research, etc.
David had worked in Synovate & Ipsos for more than13 years. Apart from the technical work in data analysis field, David was also responsible for department building and management in both local and national levels, and involved in strategic planning for Greater China. He moved to Decision system in 2011 which enable him to be well equipped with statistics/modeling analysis skills.
From 2012 to 2015, David was Digital Information & Data Integration Director in Gfk, he was also the market science head of Gfk Great China, in charge of data analysis and provide solutions for market research.
In 2016, David joined Diagaid as Product Management Director, in charge of the analysis product design, management and implementation.
Rich experience in modeling and market analysis in the brand Equity, satisfaction, price positioning, product line optimization, market segmentation and U&A research aspects.
Managing Director - Hong Kong
- Media Research Expert
Johnny is a renowned figure in the research field and has worked on both client and agency sides. He has served in senior leadership positions in Nielsen and ORC. He has tremendous experience for various industries including FMCG, Liquor, and Automotive etc.
Johnny has also possessed strong finance background, having worked in Citibank and HSBC plus Alpha Wealth Limited, all supported him with special insights for the finance sector which is a key pillar of the HK market.
Johnny is in charge of Hong Kong and Asia markets. He will be providing a guiding role in all quantitative projects.
General Manager - Shanghai
- Quantitative Research Expert
Eric has more than 13 years of experience in Market Research industry, and 6 years of project coordination across global, during this period he was in charge of different kinds of projects.
He had worked from basic level in Market Research industry. He has rich experience on all project process, from execution, data collection, data process and analysis. He is good at handling different type of quantitative projects such as U&A, Brand evaluation, AD tracking, Brand image and positioning, CRM and consumer behavior etc.
Within years of research experience, he is very familiar with client`s needs, no matter Retail, FMCG, Technology or Service industries etc. He insists on exceeding standard requirement which helps client to get the most authentic and valuable data.
Eric can understand client`s needs and provide the relevant solutions.
- Qualitative Research Expert
- Healthcare Industry Expert
Jerry has over 15 years of extensive experience in Qualitative Market Research both on the agency side and client side in Asia Pacific covering Cosmetic & Skincare products, Fashion-related industries, Pharmaceutical Industry, Telecom, Liquor & Tobacco, Automotive and FMCG sector.
Jerry holds an MA & MPhil in English Literature from the University of Warwick (UK) and an MA in Media & Communications from Goldsmiths College, the University of London (UK).
Jerry has an abundant career track record including being a university lecturer, journalist for the leading English Newspaper in Taiwan, Regional Brand Manager for the Waterford Wedgwood Group as well as heading up the qualitative research in Nielsen Taiwan, RI in Hong Kong and Synovate China. In addition to research, Jerry retains his own newspaper column where he shares his observations and thoughts on people and the world on a regular basis.
- Qualitative Research Expert
Christine began her career in marketing research industry in 1998. She had worked as manager in Operation Department for more than 10 years. She transferred to research department in 2011. Before join MaLogic, she worked in the famous research houses included TNS, Synovate & Ipsos.
Christine has handled in different types of projects included U&A exploration, brand positioning, concept evaluation ,product test , package test, AD research covering diversified industries - cosmetics, personal care, home care, Luxury goods, IT industry, food & beverage etc.
Christine has rich experience on understanding the local culture and exploring the insights from the consumers and can propose the actionable suggestion to the clients.
- Automobile Industry Expert
After spending more than 30 years in the automotive industry, Leonard understands inside out of the consumer expectation throughout the journey of making high involvement purchase.
Prior to joining MaLogic, Leonard has held leadership positions in the business operations for different automotive brands, including Infiniti, Suzuki, Mitsubishi, Land Rover, Ford and Smith Electric Vehicles. His extensive experience in business strategy, operations, sales and marketing is highly transferable to other premium sectors.
Senior Advisor - Data Science and Technical Modelling
- Data Science Expert
Dr. Lin is a world-renowned researcher and a well respected industry icon. He travels over 60 countries to provide marketing and research advisory work. He is the developer of BASES New Product Sales Forecasting System, the most frequently used New Product Sales Forecasting models in the world, currently with 65-70% market share. This model consists of hundreds of modules and thousands of formulas. He was the Vice Chairman of ACNielsen BASES, President of BASES International, Chairman & CEO of Burke International of New York, Inc, President of Burke European Research Centre, President of Burke Consulting & Analytical Service and Vice President of Booz-Allen & Hamilton. He has published more than 50 technical papers in the areas of statistics economics, advertising research and new product research. He is also a well sought after speaker/lecturer in academic and business conferences in the U.S., Europe, Asia and South America; as well as top schools such as Wharton (UPENN), Columbia University, Johnson (Cornell), Haas (UC Berkeley) etc.
Graduated from the School of Communication of the Hong Kong Baptist University and subsequently obtained a master degree of Business Administration, Gadys is a veteran in communications, marketing and promotion. As the sales supervisor of Jardine Riche Monde, Gadys was accountable for building the sales network for its premium wine and beverage products. She later joined the publication industry and held the Marketing Director position at the Yongder Hall Group (now known as South China Media Group), responsible for the launch and marketing of numerous magazine titles such as Marie Claire, Lisa's World and Esquire etc. Her forte is to initiate and manage experiential marketing opportunities for brands to actively engage their customers and to allow them to fully embrace the values of the brands.
Gavin Pommernelle is an executive coach and human resources consultant with extensive global leadership experience, adept at helping leaders and companies benefit from the inherent value of highly effective talent. Currently in the USA, he has gained deep insight into cultural and sector differences in talent management having been based in Asia, Europe and South Africa, and developing talent solutions in over 60 countries across professional services, healthcare, consumer goods, and other industries.
Notable accomplishments include: Facilitating a leadership team that added 70% business value through coaching, personal performance and team dynamics; increasing employee engagement scores by more than 15 index points through leadership coaching and talent strategies; and improved satisfaction scores for in-house HR partnership and services by 80%.
Recent client partnerships include the design / implementation of the career and reward framework for a fast growing Silicon Valley tech startup, the design of the support function structure in a top US hospital; organization strategy and board structure for a country-wide non-profit; and leadership development across a number of health-tech startups in partnership with their equity investors.
Gavin is a member of the International Coach Federation and accredited by the British Psychological Society. With an MBA from Heriot Watt University and executive programs including “Leading Strategy & Change” (Ashridge University) he has an effective and lasting impact on teams and organizations he works with.
- Head of Tokyo Office
Kensuke has worked in the market research industry for over 18 years, with experience in Japan and Singapore.
From experience of leading a global account team in a global research agency, and from local business development role on which he enjoyed remarkable success on his career, he has learned to have a wide range of knowledge and skills based on experience.
On top of the variety of studies he have participated in automotive category works, his experience in comprehensive support on planning and implementation of marketing/research structure building for an automotive client’s new SEA regional office, and global account team building has been the milestone experience to him.
- Representative of Singapore Office
Over the past 25 years, Tushar has worked in large organizations such as Synovate, Nielsen and Citibank. Having lived and worked in three continents (Asia, North America, Europe), he has an in-depth understanding of the nuances of the consumer context and also of doing business across most developing countries globally.
- Head of Korea Office