Technology has transformed the media landscape over the past decade resulting in a highly fragmented market and constantly evolving media consumption behavior. Marketers today are demanding a more effective, real-time, measurable, and accountable way of planning and implementing marketing and advertising activities. MaLogic has pioneered a new marketing platform to match the advertising message with the most relevant target audience. Powered by AI big data mining, MaLogic DEEP (Data Empowered Engagement Platform) integrates POS data, CRM analytics, and customers’ face ID parameters, thus allowing brands to push relevant advertising messages in offline channels to individual consumers when they are out of home.
More than one million screens in different channels are available nationwide to connect to your target customers in CVS, supermarket, hotel, restaurant, SPA, pharmacy and medical clinic. Various modes of advertisement could be assigned to achieve the most desirable ROI. MaLogic iOOH advertising algorithm pushes the most relevant advertisement in different time slots in a targeted channel according to the customer profile obtained from facial recognition and/or CRM data.
DEEP patent is under review and has already been publicized in China as well as international patent organization (CEPCT)
MaLogic is in the process of expanding its DEEP services to the African continent, including online and offline, in home and out of home, TV and mobile, with the goal to become the largest advertising platform in Africa.