Company Update / 3 November 2017
When Magic Meets Logic at the Unilever Learning Day
Valuable Sharing Sessions on Big Data and Branding Innovation by our co-CEOs, titled “Big Data to Big Opportunities” and “Unleash Your Full Potential with Common Sense Innovation”
Branding / 5 September 2017
Celebrity and Branding
Celebrity endorsement is a commonly used marketing tactics around the world. It is a double-edged sword that requires marketers to adopt a more strategic and cautious approach for risk management.
Branding / 4 September 2017
Prerequisites for brand-building – The 5 C’s
The 5 C’s can serve as an essential checklist that explains the prerequisites for any brand-building effort – Comprehension, Consensus, Consciousness, Communication, Commitment.
Branding / 17 August 2017
Build Your Brand with Your People
We all believe branding is important. Before we can build up a brand, we need to build up the people behind the brand. I once talked to a group of premium brand car salesmen some 20 years ago. I told them when they looked at themselves in the mirror and could not find how