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Automotive and New Mobility
Big Data / 26 February 2020
Insights into consumer behavior in China during the epidemic of the novel coronavirus
The emergence of the novel coronavirus (COVID-19) epidemic has brought about significant impact on everyone since the beginning of 2020. People from all walks of life cooperated with the government to fight the epidemic and spent a very different Spring Festival holiday together. MaLogic has derived some observations and insights into consumer behavior in China during the epidemic through online Focus Group Discussion, and big data analysis provided by DataReal on convenience stores consumption.
Due to travel restrictions during this period, the business that is related to the stay-at-home model has been developed rapidly as compared to previous years. However, businesses for transportation, food, shopping, and entertainment have been affected to varying degrees.
Sales of fresh ingredients and food increased sharply
Due to the epidemic situation, the occasions and frequency for consumers having meals at home have increased dramatically, resulting in higher demand for food. Besides, the food reserves purchased before the holiday are insufficient and need to be replenished.
Consequently, the growth rate of online fresh food delivery platforms is between 30% and 600%. Offline Supermarket foods (fresh and packaged foods) have also grown significantly.
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