MaLogic is a professional services firm with a mission to help companies and executives to enhance performance and create value. Our expertise areas are market insights and intelligence, advance brand management, big data analytics and customer experience strategies.
experience in a variety of industries...
from Brand Insight to Brand Experience
Co-CEO - Hong Kong
Dr. Royce Yuen is the Co-Founder and Co-CEO of MaLogic. He is also leading the Branding and Marketing Practice for the group.
Previously Dr. Yuen was the Group Chairman of Ogilvy in Hong Kong and Southern China. In his capacity as the Chairman of the HK4As, Dr. Yuen was acting as the spokesperson for the creative industry from 2005 to 2010.
Dr. Yuen is a Professor of Practice and has been lecturing MBA programs across Mainland China and Hong Kong for over 15 years.
Dr. Yuen was a Council Member of The HK Trade Development Council (2009 – 2015) and The HK Academy for Performing Arts (2010 – 2016). He is a member of the Advisory Committee on Arts Development (ACAD) and a Vetting Committee Member of the SME Development Fund and BUD Fund. Previously, he has served as Advisory Committee Member for the ICAC, HK Museum, CEDB and the Education Bureau.
Besides, he is also the Vice-Chairman of Plan International (HK) which is an NGO focusing on helping children to obtain their basic rights.
Dr. Yuen received the “HK Top 10 CEO” award organized by Metro Radio in 2007, appointed Justice of The Peace by the HKSAR in 2010 and conferred with University Fellowship by The Hong Kong PolyU in 2015.
Co-CEO - China
Trained as a professional accountant, Eliza has decided to embark her career in the field of market research. With her talent in managing numbers, Eliza has quickly risen to the leadership positions for major research institutions including Synovate (Greater China) and GfK (Hong Kong and Taiwan).
Before taking on the position of Co-CEO at MaLogic, Eliza founded GMD (Go Much Deeper) with the determination to re-define the strategic role of research with the deployment of technology and big data.
Prior to her 20 years of market research experience, Eliza has built up a strong credentials in the retail sector mainly focusing on luxury brands including Christian Dior Fashion, MCM, Bottega Veneta and Kenzo.
Eliza has been actively involved in The Samaritans in HK and put her persuasion in use for a different cause.
- Quantitative Research Expert
- Head of Taiwan Office
With her more than 25 years of solid market research experience, Jennifer possesses a broad range of knowledge and expertise in the research industry. Jennifer's sector specialities include IT, Telecom, FMCG, Personal Care, Durable Goods and Automotive.
Jennifer has rich experience in dealing with marketing and business issues including new product development, consumer motivation research, advertising evaluation, customer satisfaction as well as branding and communication. She is well known for capturing complex conceptual ideas and translating them into effective business solutions.
Apart from conducting research in Taiwan and China, Jennifer has also managed international research initiatives across different countries in Europe, US and Asia.
Jennifer used to work in Ipsos as Managing Director of Innovation & Forecasting (China), Synovate as Managing Director of Consumer Goods (Greater China), Oracle Added Value as Managing Director (Beijing Office), Nielsen as Executive Director of Customized Research (Taiwan), GfK as head of Taiwan Office (Customized Research).
CEO - Media Division
With his exceptional track record in managing sizable media business for both multinational and Chinese conglomerate, Leo is leading the Media practice at MaLogic.
Prior to joining MaLogic, Leo was the CEO of Mindshare Greater China and then CEO of Modern Media Group with the responsibility of overseeing a team of over 1,000 staff members. Leo played an instrumental role in the successful listing of Modern Media on the main board of the HK Exchange in 2009 and after that continued to drive the business growth of the group in the CEO position for close to 10 years, during which he was directly involved with numerous business innovations and acquisitions.
Leo is committed to create industry breakthrough with the deployment of the latest technology and to position media as an integral part of MaLogic’s total intelligent business solution.
Leo has earned a Master’s Degree of Business Management from The Queen’s University of Brighton in U.S.
- Automobile Industry Expert
Chong was the Senior Corporate Director at Dah Chong Holdings responsible for overseeing the automotive (Audi, Bentley, Honda, Nissan, INFINITI, MAN, DAF and Sinotruk) and luxury yacht businesses. Prior to that, he was the Managing Director of Wallace Harper as well as the Vice-Chairman of the Dealers’ Advisory Board for Ford Motors.
In 2013, he led the Bentley business in China to achieve world-wide number two in sales. He was named CEO of the year by the Capital Magazine in the same year. Chong was also the Chairman of the Hong Kong Motor Traders’ Association for three consecutive years.
Chong graduated from McGill University with a Bachelor of Social Work degree and also attended its MBA program.
With a heart to serve its customers as well as the community, Chong was also the CEO of the Hong Kong Breast Cancer Foundation.
Big Data / 22 January 2018
Eliza’s Sharing at the HKTDC Toys Industry Conference 2018
Eliza’s sharing on “How to use Big Data to build Strategy” at the Toys Industry Conference of the Toys and Games Fair, organized by the HKTDC on January 9, 2018.…
Company Update / 12 December 2017
Miaozhen invests in MaLogic
Miaozhen invests in MaLogic to co-develop multi-dimensional big data platform which will enable the complete tracking of consumer purchase journey from online to the offline retail environment, allowing retailers and…
5 September 2017
Celebrity and Branding
Celebrity endorsement is a commonly used marketing tactics around the world. It is a double-edged sword that requires marketers to adopt a more strategic and cautious approach for risk management.…
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